15 Year Anniversary
- thepalegirls
- Dec 6, 2025
- 1 min read
Updated: Dec 23, 2025

In 2010 we started making t-shirts celebrating films, music and other influences that we grew up with. We couldn't say to ourselves "well, if they're doing it, it must work", something that is said a lot these days. Friends and family said at the time that this is a niche corner carved out, this cannot be said nowadays.
Starting at a time where most brands would be heavily logo/brand orientated, we decided to focus more on the subject matter, with small/minimal branding, an approach that still holds today.
What started as a platform for other artists to sell and share their work, and ourselves selling zines and the odd t-shirt, quickly became a place and community of it's own, and 15 years later, here we are.
We would like to thank all our customers, stockists, collaborators, friends and family who have supported us throughout the years, through the good times and the difficult times. We truly value all of you.
Thank you.
Here's to another 15 years...

