In 2010 we started making t-shirts celebrating films, music and other influences that inspired us.

 

Growing up with heavy DIY and zine influences, along with other styles, references, communities and subcultures that we were invested, rooted and raised in. We pay homage to our heroes and inspirations by giving each piece we release a new voice, effort and dialogue through our influences.

 

We didn't say to ourselves "If they're doing it, it must work", because no one was doing it like this. It was not a "trend" yet that you could buy into. Friends and family said this is a niche approach carved out, this cannot be said nowadays. Pay your dues, earn your stripes and crack on is what was instilled in us by the ones before.

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Starting at a time where most brands would be heavily logo/brand orientated, we decided to focus more on the subject matter, with small/minimal branding, an approach that still holds today.

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From Prada to Predator 2, Nil by Mouth to Natalie Imbruglia. We've never jumped on trends or easy sells. Something we will continue to do.

 

What started as a platform for other artists to sell and share their work, and ourselves selling zines and t-shirts, quickly became a place and community of it's own, and 15 years later, here we are. A small team comprised of friends and family who help and contribute in different ways.

 

We would like to thank all our customers, stockists, brands, magazines, collaborators, radio, DJs, friends and family who have supported us throughout the years, through the good times and the difficult times. We truly value all of you.

 

Thank you.

 

Here's to another 15 years...